Category: Clients

  • 7 Reasons You Need a Pro English to Swedish Translator

    7 Reasons You Need a Pro English to Swedish Translator

    Professional English to Swedish Translator

     

    7 Reasons You Need a Professional For Your English to Swedish Translations

    As companies take their products global and win over customers in new regions, they will require professional translators to back these efforts. After all, 68% of users prefer to speak with brands in their native language and expect seamless experiences in their mother tongue. 

     To create compelling translations for new audiences in Sweden, it’s essential to hire professionals who know how to craft elegant, native-sounding copy that gets results. Here’s what professional English-Swedish translators bring to the table for businesses worldwide.  

    Professional translators vs. alternatives

    So, what are your options for getting an English-Swedish translation? Some companies may choose machine translation or hire a translation agency. But while these two alternatives tend to be cost-effective, they have a high risk of error.

    ·       Machine translation: Though AI is improving every year, machine translation still suffers low accuracy. In addition, the translation is done without any context, leading to inconsistency and potentially costly mistakes.

    ·       Translation agency: Agencies can be professional, but more often than not, they yield poor results. With an agency, you don’t have control over which translator performs the work and you may not even have a direct channel to communicate with them. What’s more, agencies will often hike their prices to cover overhead costs, but the quality of the translation may remain low due to their choice of a cheap freelancer.

    Ultimately, professional English-Swedish translators are the best option for receiving high-quality work that’s highly contextualized and creative according to your company’s needs. Let’s take a closer look at what professional translators have to offer.

    7 reasons your company should rely on professional Swedish translators

    1. Reduce liability risk

    Companies put their product launch at risk by hiring a non-professional. It’s common to assign a bilingual internal employee to translate English to Swedish copy, but this person doesn’t have the specialized skills required to achieve the necessary quality. 

     In addition, businesses may opt for machine translation as a cheap alternative, but forget that imperfect translation with errors, unnatural phrasing, and non-regional vocabulary can even hurt their bottom line. 

     Ultimately, non-professional Swedish translation can lead to huge liability that includes poor campaign performance, low engagement metrics, and overall reduced revenue. 

    2. Go beyond literal wording

    A professional Swedish translator is able to go beyond word-for-word translation and create phrasing that sounds natural and appealing. The creativity needed for marketing or product copy is especially demanding and requires linguists to handle slang vocabulary, idioms, and humor to make a positive impact on potential customers.

    3. Have a deep understanding of Swedish culture

    Professional translators also ensure that the copy doesn’t reveal any faux pas for the Swedish audience. Cultural nuance, regional dialects, and current events are top of mind for linguists who want to craft pitch-perfect Swedish translations. 

     This also goes for cultural elements that may require creative alternatives. For example, the phrase “home run” wouldn’t be culturally relevant to a Swedish audience. A professional would identify this sticking point and transcreate the phrase as needed.

    4. Align with your company’s brand voice for Sweden

    In addition, all business translations must resonate with the original brand voice. An English-Swedish professional translator takes the time to understand your brand voice through the company style guide and then recreates it using excellent writing skills. In this way, the Swedish translation is as persuasive and on-brand as possible in order to capture customers. 

    5. Perform expert SEO research

    English-Swedish translators also help align the copy with your international SEO strategy. In addition to writing well, professionals perform local keyword research to make certain that the copy matches the way the audience is searching and talking about your type of product. For example, it’s common to research keywords and then optimize them within the copy to get first-rate SEO results in Sweden.

    6. Adhere to industry standards for quality

    What’s more, professional linguists follow industry standards for tools, practices, and standards. They often keep on top of trends and continue to educate themselves in translation-adjacent skills such as writing, researching, and using localization platforms. This level of expertise is a must for companies, especially when the project is large-scale and involves high-impact business areas.

    7. Get high value and cost savings in the long run

    Finally, professional Swedish translators are more cost-effective in the long run. While expert rates may be higher than average, consider that this translation is your first impression on a new target audience like Sweden. It’s best to do it right than to choose a more budget-friendly option, receive a subpar translation, and fail to achieve results on your campaign. 

    Hire a professional English-Swedish translator

    Don’t put your next campaign or product launch at risk. Hire a professional English-Swedish translator who can elevate your message and get you top outcomes for your target users in Sweden. 

     Get in touch with me at Swedish Translation Services to learn more about my extensive experience with Swedish translation/transcreation. You can even check out successful case studies of projects I’ve completed for big-name clients.

  • How My Transcreation Services Empower Swedish Digital Markets

    We live in a digital world – and it is important for companies to hire professionals for their digital marketing in every country they pursue business in. 

    In particular, digital marketing, e-commerce, and SaaS companies require language services that are digital-ready. Often this means content that’s user-oriented, convincing, and keyword-optimized. 

    I’ve worked for 17+ years fine-tuning my abilities in transcreation, localization, and digital marketing for Sweden. Here are five ways I help create world-class results for Swedish digital markets. 

    1. I think user-first when translating. 

    Successful localization for Sweden means understanding Swedish users. As I translate, I’m always aiming to make Swedish users feel at home. 

    This is especially important when I’m localizing something hands-on, such as a user interface or platform. When I localized event planning software, I ensured that the complete user pathway – including buttons and commands – was seamless for the Swedish user. 

    In addition, I worked on the expert Swedish team for Dropbox, localizing software and help files so that Swedish users were never confused or in the dark about how to use the platform. 

    2. I have no problem with digital formats.

    The digital world is increasingly complex. As a translator, I’ve adapted new digital formatting needs, so that collaboration with clients is uninterrupted. 

    Specifically, I’ve localized software strings for event planning software, so that the company could directly implement localization for the Swedish market. 

    I’m also fluent in cloud-based tools that utilize company-specific context, glossaries, and translation memories. I’ve successfully used the platform Smartling when working with tech clients such as Dropbox and HP – Tektonika. 

    Overall, I know how to take advantage of these digital tools so that companies can cut inefficiencies and have robust transcreation for the Swedish market.

    3. I’m a stickler for consistency. 

    Consistency in localization can be tricky to maintain between different departments and software releases. I work on attaining consistency within every software localization project, document, and across company content. 

    For example, when localizing Dropbox, I worked with five other Swedish translators. It was vital to keep up standards of consistency through updated glossaries, cross-team communication, and detailed quality checks. Together, we localized huge volumes of content with a high level of consistency for the Swedish market.

    4. I do detailed keyword research in Swedish.

    Keyword research is a must for digital marketing for Sweden. When I localized for a global digital marketing company, I did detailed keyword research for key landing pages, which involved looking at the number of searches, search intent, clicks, and competition/cost. 

    In turn, this keyword research was vital to write optimized headlines and meta descriptions, so their sports and electronics products were engaging to Swedish users.

    5. I transcreate so the copy reads like it was written in Swedish.

    When Swedish readers can’t tell my work is a translation, there’s no higher praise. This is the excellence I strive for whenever I transcreate for the Swedish market. 

    I have previously transcreated for Hewlett Packard’s online innovation magazine Tektonika. I had to find natural, precise, and engaging language to translate blog posts about cyber security, 3D printing, and more. This applied to the blog posts, as well as all meta-information such as keywords, tags, headers, etc. 

    In the end, I used my expertise in translation, localization, and copywriting to create captivating blogs for Swedish users interested in these tech topics. 

    Do you need a Swedish translator with digital know-how?

    Digital marketing translation for Sweden can be tricky. Your company will need an expert to get transcreation that’s user-oriented, digitally formatted, consistent, keyword-optimized, and naturally phrased in Swedish – whew!  Don’t forget to check out my client portfolio and case studies that show my digital know-how on projects involving Swedish translation, localization, transcreation, and international SEO.

     

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